A social media audit is a process that every business should do on an annual basis. The audit aims to identify problems, such as ineffectively using social media for marketing, and to make changes and improvements. The social media audit will lead to better results with social media in the future. Begin by brainstorming about the best use of social media for your business. The social media audit will start with reviewing your current strategy, including goals and the methods to achieve those goals. You may have a lot of goals or only one. NetbaseQuid has an example of a social media audit.
After reviewing your current strategy and goals, it is time to analyze the results achieved by your actions. The results are typically determined by your number of followers on social media platforms and how many people actively retweet or share your posts. Companies cannot control when people create posts or how often they post. Companies can control their posts by adding high-quality, relevant photos and using the correct hashtags and keywords. Use Google Analytics to monitor how much traffic your website drives from social media. If you get few visitors from social media, consider removing that traffic source on Google Analytics. If you do, the clientele will likely not see your content on social media, making them more likely to visit your website.
Once the results are analyzed, plan how to make more improvements. Review updated goals and the actions necessary to achieve them as a final step. It is an essential step in using social media; it allows companies to adjust and maintain their strategy to maintain success. A social media audit allows companies to adjust as they see fit or not at all, depending on their needs or goals.
How To Decide When To Complete Re-strategize
1. Make Sure You Are Tracking The Right Data
When deciding when to change your strategy, it is best to analyze what keeps you from succeeding in social media marketing. You may be doing something that is not working well or that other companies are doing better. If it is the latter, try those strategies that work better for others. Be sure to look at the results rather than what you think your results should be. Track all the data that will allow you to make necessary changes.
2. Stay Current With The Tech Trends
Refrain from getting stuck with ideas of how things worked at one point. As technology changes, the needs of businesses change with it. The best way to stay current is to read blogs and social media news. You can also listen to podcasts about these topics. Many people create podcasts about social media. If you need help finding a podcast on the topic that tells you everything you need to know, some companies even provide podcasts on specific topics.
3. Consider Networking With Other Businesses
When deciding how often to complete a strategy re-strategy, make sure that your business is on the same page as other companies in your industry in terms of what they are doing, what they are trying, and their results. You can even trade tips about how to make their social media work better for them.
4. Try Networking With Customers
Don’t just network with other businesses in your industry; at least one of the ways to decide when to revise your strategy is by networking with your customers. Learn what is working and what isn’t working for them on social media so that you can benefit from the information.
By following these four simple guidelines, you can provide your customers with the best experience possible on social media. It is essential to remember that each type of customer has certain expectations. On the other hand, those with less tech experience may be more willing to look for the information and wait a bit longer to find what they want. The best thing you can do is dive into those forums, blogs, and podcasts mentioned above.